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CPA Marketing

How to Learn CPA Marketing

Two Methods:1.Learning CPA Marketing   2.CPA Marketing Tips

Cost Per Action/Acquisition (CPA) marketing is known as affiliate marketing. As an affiliate, also referred to as a publisher, you earn a commission by the merchant, also referred to as the advertiser for any lead or sale. This type of marketing is best done by people who are Internet savvy and who have been successful affiliate marketers in the past. Learning the ropes of CPA marketing requires you to apply or sign up with companies or networks who encourage CPA marketing. Find out how to learn CPA marketing.

Method 1 of 2: Learning CPA Marketing

1. 1
   Enroll in an Internet marketing course at your local community college or Lifelong Learning center. This is essential if you have never done Internet marketing before. You will become acquainted with the major types of Internet marketing, including affiliate marketing.
2. 2
   Consider getting an Associate's Degree or Online Certificate in Internet, Digital, or Online Marketing. If you want to build up a good knowledge base and you learn best in an instructional setting, then signing up for a 1 or 2 year program may be your best option. In this program, you will learn how to start a career as an online marketer, including getting started with CPA marketing.

   • Like most types of online marketing, CPA marketing is changing constantly. Those who are most successful are able to learn through trial and error and constant research into new techniques. It is not necessary to take a degree program in order to be successful.
3. 3
   Set up a website. You may want to start with a blog in a subject of your choice. Many affiliate marketers start by creating content and posting affiliate links on their page.

   • You will need to cultivate the ability to start new websites, buy domain names, host pages and make landing pages. These skills will become important as you begin CPA marketing.
4. 4
   Download an ebook on CPA marketing. Relatively inexpensive (or free) in comparison to regular books, ebooks about technical aspects of marketing are common. Consider titles like "Newbies Guide to Mastering the Secrets of CPA Marketing," "Newbie 411: The Official CPA Marketing Beginners Guide" and "CPA Marketing Simplified."
5. 5
   Practice driving targeted traffic to your website. You will not be able to gather leads if you don't know how to bring specific people to your website.
6. 6
   Learn the basics of Pay-Per-Click (PPC) advertising. You can do this through YouTube videos, online tutorials or by trial and error. Set up an account in Google AdWords and Microsoft adCenter, and pay for some ads that drive traffic to your website, in order to practice while you learn.
7. 7
   Learn how to use the channels that are often used for CPA marketing. The best way to become a CPA marketer is to learn how to drive traffic to websites. The following are ways that people learn to drive traffic.

   • Practice creating and promoting fan pages and groups on Facebook. If you know how to get "likes," then you are on your way to driving traffic to a lead landing page. This usually takes a passion for staying in touch with followers and trying new creative social media strategies.
   • Practice creating videos and YouTube channels. If you are an expert in a field or you can call on other people to create creative or instructive videos, this content grabs attention. Once you have traffic, you can post links to landing pages where you can gather lead information.
   • Learn how to make and buy Internet ads. If you have graphic design skills and you don't want to create content on a blog or YouTube, then this may be the best option for you. You can find prime ad spaces, through services like BuySellAds, and purchase the ad space for a period of time. If the ad is targeted successfully, people will click on the link and type in their information, giving you leads. You will need to subtract the cost of the ad in order to figure out your return on investment.
   • Become adept at using PPC advertising to get traffic to your landing page. Similar to buying ad space, you will need to bid on keywords in order to place the link to your landing page where you will get noticed. If you have a lot of experience with search engine advertising, this may be the best option for you.
8. 8
   Go to Slideshare.net to learn the basics of CPA marketing. This high quality slide show site hosts a number of tutorials, including "Learn CPA Marketing Today" at slideshare.net/driver287/learn-cpa-marketing-today.

Method 2 of 2: CPA Marketing Tips

1. 1
   Build up an affiliate marketing "portfolio." Launch some campaigns and keep records on your most successful efforts. Some CPA networks are competitive, so you should be able to talk, write about and prove your worth while applying.
2. 2
   Join a couple affiliate networks, such as Commission Junction, LinkShare or Impact Radius. Talk to other Internet marketers about what network they use for CPA marketing and get a link from them. Each network has their own terms and conditions, so make sure you read these carefully to know all their guidelines, including payout structure.

   • Some CPA networks tout that this helps you get an account and commission more quickly than if you do it by yourself.
3. 3
   Pick out your niches. Also known as verticals, these are the specific markets in which you will be a successful CPA marketer. Example niches include health and fitness, technology and business opportunities.
4. 4
   Submit applications to major CPA marketing websites. These include MaxBounty, NeverBlue, C2M, ClickBooth, ROI Rocket, Azoogle, Affiliate and Hydra. Take time to fill out your applications carefully, since many first time CPA marketers get turned down.

   • If you are just starting out in CPA marketing, you should note that on your application. You should also specify the ways that you are learning and your past affiliate marketing successes.
   • Call the CPA network after submitting your application. This simple act will show that you have great follow through, and it may increase your chances of getting accepted